5280.com Exclusive Behind-the-scenes at the Pepsi Center.

Sometimes we score big with sweet seats at the Pepsi Center: courtside, right in the action. But with 30,000 people expected to descend on the city for the 2012 NCAA Division I Women’s Basketball Final Four tournament (March 30–April 3), we’ll be lucky to wind up in the nosebleeds. That’s right next to where DJ Bedz, the Nuggets’ official team DJ, usually spins beats (though he’ll take a backseat to the teams’ school bands during the tourney). Not that we’re complaining: This is Denver’s first time hosting the women’s Final Four. We’re expecting classic hoops (and maybe even a buzzer-beater or two)—and the
$20 million financial windfall the city’s anticipating won’t be too shabby, either.

5280 March 2012
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This article was originally published in 5280 March 2012.
Daliah Singer
Daliah Singer
Daliah Singer is an award-winning writer and editor based in Denver. You can find more of her work at daliahsinger.com.