While Tim Tebow hasn’t yet inked a deal with the Broncos, replicas of his Broncos’ jersey continue to top the charts for football jersey sales.

And now, he’s looking to top the underwear charts, too.

Jockey has signed the first-year quarterback to a multi-year contract as a spokesman.

“Tim is genuine, smart, and driven, and those qualities align well with Jockey. We look forward to building a long and collaborative relationship with him in the coming years,” says Jockey CEO and chairwoman Debra S. Waller, in a news release.

Tebow, meanwhile, is beginning to earn the respect of Broncos players, reports The Denver Post, which notes that he and fellow first-round pick Demaryius Thomas remain the only unsigned Broncos rookies.