The Shag Lounge, a bawdy bar on a divey block of downtown Denver, has figured out a way to attract attention—and a few new drinkers. The marquis outside the tavern’s entrance reads: Tebow Drinks Here.

“We were just joking around,” says Charley Cox, a bartender at the lounge. “He hasn’t come in. We just thought with his Christian background that it’d be funny.” And then a funny thing did happen: The bartenders began to notice that at least 20 to 30 people have stopped to take smart phone snaps of the sign each day—and more than a few have then bellied up to the bar for a $2 PBR.

The sign has been up for about two months and Cox isn’t sure when they’ll take it down. “If Focus on the Family calls and threatens a lawsuit then we’ll either take it down or name a drink after Mr. Tebow and offer that at our happy hour,” Cox says.

Lindsey B. King
Lindsey B. King
Lindsey B. King was the magazine’s editor from 2021 to 2024. She is currently a Denver-based writer and editor.