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Malls may be passé these days, but the convenience of all-in-one shopping certainly isn’t. Look no further than the gazillion (we fact-checked that number) food halls opening around town—a trend that shows no signs of slowing down. Nurture co-founders Peter Strauss, Dr. Nikki Dority, and Kelly Campbell hope to apply that same sense of consolidated consumerism to Denverites’ well-being.
Opening in March, his new 22,000-square-foot West Highland marketplace will be home to more than 45 health-related businesses, ranging from the traditional (think: nutritionists) to the innovative (infrared sauna, anyone?). Strauss believes Nurture can be part of its guests’ everyday routines, as opposed to medical offices you visit when you’re sick or indulgent spas you enjoy only on special occasions. “We want to provide an opportunity to access self-care in a very approachable, accessible kind of way,” says Strauss, who previously worked in the tech industry.
To that end, the first floor of the former two-story school is given over to community. There are fitness classes at Rhythm Revolution’s spin studio and two Nurture-run rooms that host group high-intensity interval training workouts and a rotating cast of yoga, barre, and Pilates instructors. Nurture’s in-house cafe serves nourishing snacks like acai bowls, which you can nosh on while browsing retail stalls that sell athleisure wear, eco-friendly cleaning products, and houseplants, among other healthy items. Don’t worry about your offspring putting their grubby little paws all over the merchandise: For about $15 per hour, per kid, you can leave them with trained employees in a designated childcare area. On the second story, professionals including acupuncturists, therapists, and a goal coach—as well as a Hydrate IV Bar and Mooi Makeup & Beauty Studio—focus on individual needs.
Nurture’s potential was so enticing that Jasmine Anderson, Rhythm Revolution’s owner, relocated her successful Hale studio to join Strauss’ concept. “It’s a community that speaks to all areas of wellness, not just physical,” Anderson says. “Rhythm Revolution riders will be able to get all of the things they might want to add to their fitness regimen in one space.” Because taking care of yourself shouldn’t be such a heavy lift.
