Imagine not being able to read this. One in four kids in the United States likely can’t. Illiteracy—often tied to poverty—is connected to lack of employment opportunities in life, greater health problems, and an increased risk of criminal behavior. Yes, the statistics are grim—but one local business is working to change things.

Studies have shown that a lack of resources—books chief among them—is the leading contributing factor to low literacy rates. Across the country, many afterschool programs in low-income areas contain a pitiful ratio of one book per 300 children. Unalibri, a Broomfield-based organization (currently in the process of applying for nonprofit status), strives to improve access to books for low-income communities. The organization’s made-in-the-USA totes and tees promote reading through images (the word “read” next to an adorable owl is one of our favorites) and text (“Read to Me” says a baby onesie). For each purchase—the products range in price from $15 to $35—Unalibri donates one book to a kid, typically one who attends a school with a high rate of free and reduced lunches.

The group also hosts book fairs at local schools such as Cole Arts and Science Academy and Fairmont Elementary School during which students get to choose one brand-new book from hundreds of titles for free. Often it’s the first book they’ve ever owned. Help fuel a new generation of readers by purchasing a Unalibri product online.