The hapless Buffs aren’t the only ones who need their new coach, Deion Sanders, to revamp their vibes. Coloradans—ridiculed for their Chaco tans and penchants for plaid—could learn a thing or two about fashion from the recent GQ Sports Style Hall of Fame inductee, too.

Mojo Filter

“I don’t follow trends. I set trends,” Sanders told GQ. So maybe we have Prime to thank for the revival of the oversize, full-frame shades he’s worn for decades, like these from Boulder-based Optic Nerve. $30

5280 September 2023
More From The Issue

Broken Fisherman Turtleneck

You won’t catch Coach Prime wearing his signature bandana on the sidelines anymore, but he’ll still rock a rib-knit turtleneck. Grab a similar version (for what we imagine is a similar price) designed by Italy’s Marni at Boulder boutique Canoe Club. $1,195

1996 Retro Nuptse Jacket

Sanders was famously fined for shirking NFL-licensed garb on the sideline in favor of a puffy black ski coat. “We didn’t have nothing that big and thick that kept me warm,” he told GQ. You can still snag that ’90s look with this boxy jacket made by Denver gear giant the North Face. $330

Cowboy Hat

Sanders’ custom-made Colorado headgear (re-created here by the Mile High City’s Cowboy Up Hatters) features a deep cattleman’s crease on the crown, a 4.5-inch brim with slightly square corners, and a stark white color for added flash—as if Neon Deion needed any. From $750

Pantheon III

Sanders recently tweeted that being on time is one thing that requires zero talent. Match his current look—a light dial and black leather band—and his punctuality with Denver watchmaker John Atencio’s Rome-inspired Pantheon III timepiece. $1,195